#PitMad for Social Media Introverts

I participated in the #PitMad event on Twitter yesterday. You can read more about it (here), but basically, the goal is to pitch your ready-to-submit novel in a single tweet. If an agent or publisher is interested, they will like the tweet, signalling that you should feel free to get in touch with them. Many agency representatives will also comment directly on the pitch tweet, asking you to send a set of materials to an email address.

In theory, this is an interesting way to get yourself and your work out there, especially if you don’t live on the East Coast and run outside of traditional publishing circles.

In practice, Twitter is still Twitter, and #PitMad is a popularity contest.

Tweets generally gain traction because people “like” them (by which I mean that people click on the heart button), which causes them to appear on other people’s timelines, as well as on the feed for any hashtags you’ve used. Once a tweet accumulates a certain number of likes, that’s when people start retweeting and commenting.

Because the rules of #PitMad say that you can’t like a pitch tweet if you’re not an agent or publisher, however, the tweet needs to receive other types of engagement in order to appear on the tag and on people’s timelines.

For people who aren’t on the Horrible Birdsite, I should probably clarify that Twitter doesn’t show users a chronological feed of content, and that its algorithm doesn’t display the tweets of the people you follow unless it deems them noteworthy. Someone’s tweet can be noteworthy either because you’ve made an effort to go onto their individual page and “like” everything they post, or because the tweet has already gotten enough attention from other sources. Otherwise, the tweet is invisible, and it most certainly doesn’t appear on the tags.

So, in order for #PitMad to work, you have to make plans in advance for people to comment on and retweet your pitch tweet. These markers of engagement will render your tweet visible and will also push it far enough up the tag for agents and publishers to actually see it.

If you have friends in the literary community, or just friends in general, you’re going to need to convince enough of them to shill for you that your tweet passes the minimum threshold of algorithmic engagement to start getting attention organically.

And there is no shame in this! This is what friends and colleagues are for, to help and support each other and work together toward your shared and mutual success.

But what happens if you’re a shy and introverted person like me? Which is to say, what if you are deeply afraid of ever causing trouble for anyone or creating awkwardness by asking for help?

This may seem like an unreasonable thing to be worried about, since “Even if you delete it later, could you please retweet and comment on my #PitMad tweet” isn’t that big of a favor, especially if it results in someone you know getting a publishing deal and thanking you in the acknowledgments of their book.

My own experience, however, was that I lost almost ten followers on Twitter during #PitMad yesterday. In other words, a handful of people who followed me got so upset and offended that I’m trying to pitch an original project that they didn’t just mute me, but they actually went through an additional sequence of button presses to unfollow me. And that’s tough to handle, especially since my pitch tweet didn’t actually go anywhere. I think it’s fair to say that this experience didn’t inspire me with a sense of self-confidence.

I know there might be people out there reading this and thinking, “Well, maybe your pitch just wasn’t that good.” And you know what? Maybe! But this isn’t about whether any given pitch is actually good or not; it’s about how Twitter functions as a platform.

Essentially, if you’re not comfortable enough on Twitter to already have the sort of following that you can reach out to, both broadly and at an individual level, in order to get people to shill for you and engage with your #PitMad tweet, then you’re going to have a disappointing experience.

If you are comfortable with this level of interaction on Twitter, then you’re going to need at least a hundred retweets and two or three dozen comments (including your own replies) in order for your pitch tweet to start gathering steam. Based on what I saw ysterday, publishers and agents started to be interested in tweets that had at least three hundred retweets and fifty or sixty comments. Again, this is just based on what I saw, but the people who were able to pull this off tended to have at least 2,500 followers.

To emphasize this once again, #PitMad is a Twitter popularity contest.

And being on Twitter isn’t that easy. Some people take to the platform naturally, of course, but it can be difficult to gain and retain followers, even if you have a brand and a niche and the time and energy to produce a constant stream of content. It’s been a struggle for me personally, especially as someone who’s become very sensitive to the general ambiance of outrage, hot takes, and assorted unpleasantness that feeds Twitter’s engagement algorithms. It’s important to be able to curate your online experience, but Twitter is infamously bad about showing you things that are specifically designed to upset you. Even if you surround yourself with friends and allies, and even if you’re diligent about blocking and muting, Twitter can be a mental health nightmare.

So I guess I have two recommendations.

First, if you’re going to participate in #PitMad, you need to plan for it in advance, and you need to be aggressive in signing on friends and colleagues to boost your pitch. In all honesty, this is probably good practice for promoting your published work.

That being said, a lot of people – especially other writers – tend not to like it if they feel that you’re cultivating their friendship or goodwill for the sole purpose of promoting yourself, and being around someone who is constantly hustling can be exhausting. If you’re the sort of person who is naturally extroverted and crowd-pleasing, and if you don’t mind certain quieter people drifting away from you, then you probably have a ton of followers on Twitter already.

And this isn’t to say that people like this don’t write and publish amazing and fantastic books! I also don’t want to suggest that “fake it till you make it” isn’t a legitimate strategy. Really, go out there and live your best life, but be aware that participating in #PitMad requires planning and prepwork.

Second, if you’re more introverted and tend to keep the time you spend on social media limited, then #PitMad can be a good way to strengthen the ties you have with your writer friends while hopefully making a few new friends along the way.

Still, because of how Twitter works (and doesn’t work) as a platform, the event has the potential to be a disappointing experience that punches you right in the self-esteem, and you might be better off connecting with potential agents and publishers on a more personal level.

In any case, all of the pitches I saw yesterday were excellent. If nothing else, it was a lot of fun to read through the hashtag, and I would happily sit down and spend time with every single one of those books in the making.

The Internet Conspiracy Machine

About a month ago, a post that felt weird to me started circulating within my small circle of Tumblr mutuals. To make a long story short, there was a smart post by a popular Tumblr artist that someone had reblogged with an inflammatory addition. The inflammatory addition was from 2018, so I was curious why it had started circulating again in December 2020.

I asked my mutuals if they were reblogging the post because something specific had happened recently, but they couldn’t give me any background. It seemed that the reblog was nothing more than clickbait making the rounds while riding on the back of the original post. Tumblr being Tumblr, this happens all the time.

But this reblogged addition still felt strange to me. The user who created the reblog had deactivated their account, so I searched for their username to try to figure out who they are. I wanted to figure out if the inflammatory addition was referring to something specific or whether it was just someone venting on Tumblr – which, again, is fair. I honestly didn’t expect to find anything, but I was working on an academic essay on the general topic of the original post and thought it might be interesting to follow up on this lead.

What I found was that the inflammatory addition had originated in 2018 and spread within a circle of blogs dedicated to video games whose users openly identified as male. All of these blogs were only briefly active and hadn’t been updated since 2018. Their reblogs alternated between memes, game release announcements, and incendiary “social justice” posts.

I’m not sure how to explain the particular flavor of circa-2018 “social justice” posts on Tumblr, save to say that they are totalizing, polarizing, and extremely aggressive to an absurd degree. In aggregate, these posts engender a sense that there is an elite group of enlightened people who all share the same position and values, and who must foster their anger in order to stand against their enemies, who are presumed to be an equally monolithic group. Let me be clear that these posts are not about any specific real-world issues or political groups, but more along the lines of general ideological programming spread through discourse surrounding fictional characters and entertainment media. Such posts have nothing to do with critical readings or cultural critique, but instead take the form of brief and easily digestible “this thing is bad” slogans with jingoistic “people who don’t agree are also bad” insinuations.

In any case, what I found regarding the circle of video game blogs on Tumblr seemed suspicious, so I tried to figure out who these users were and where they’d gone. (I was no longer doing research for my essay, by the way; now I was just morbidly curious.) Tumblr has an optional function that allows users to crosspost to Twitter, so I ended up tracking down a few of these blogs via reposts on Twitter, where I ran across a surprising number of deactivated accounts. Between one thing and another – and this was a very deep rabbit hole, so I’m afraid I didn’t document my process as well as I could have – I ended up on Parler, a social media platform for the sort of alt-right people who tend to get kicked off Twitter.

Along with 8kun, Parler is one of the main seeds of the QAnon material that makes its way to Facebook and YouTube, and the conversations I saw on the site were completely divorced from consensus reality. There’s an excellent article about this on The Atlantic (here); but, to summarize, “the QAnon conspiracy” holds that the American government is rotten to its core, and even conservative politicians are almost literal comic book villains. Donald Trump, as someone coming from outside these evil political circles, is only person that “real” Americans can rely on, and he must therefore be defended from Democrats and Republicans alike.

At the time I encountered Parler in mid-December 2020, it was filled with people talking about contesting the election results, by force if necessary. Many of the hashtags, like #HoldTheLine, were military in tone, and people were sharing state-specific resources for obtaining firearms. There were a lot of links to videos associated with the Dorr Brothers, who oversee various regional organizations devoted to “no compromise” “Second Amendment rights.” (NPR has a limited-run podcast about this, if you’re curious.) There was also an extraordinary deal of antisemitism, with coded references ranging from “global capitalists” to “lizard people.”

I did not stay there long. I got super creeped out, to be honest.

The worst thing was that, between all the “Take Back America” rhetoric, links to QAnon videos on YouTube, and announcements for the Facebook Live events of reactionary political groups, people were sharing memes and joke posts about video games… and a lot of them were really good. To my shame, that’s why I stayed on the site for as long as I did, even after it had become painfully clear what I was looking at.

The appeal of QAnon conspiracies is that they speak to the marginalized in their own language, whether that language is video game memes, “traditional feminist” slogans, or decontextualized Bible verses. These conspiracies provide both an “it’s not your fault” justification for why individuals don’t succeed in neoliberal capitalism and a concrete path of action that elevates a normal person sitting at a computer to the status of a righteous crusader.

This sort of messaging is designed to appeal to anyone who feels as if they’re under attack from forces they don’t understand, which is perhaps why it has appealed so strongly to Donald Trump himself. Once I started picking up on QAnon codewords and hashtags, some of Trump’s more bizarre tweets from 2020 (such as “Nothing can stop what is coming”) started to make much more sense.

When Trump posted a video telling the rioters who stormed the Capitol building on January 6 that they’re “special” and that he loves them, this also made sense to me. Trump seemed to genuinely believe, as the rioters did, that they were on the righteous side of a holy war to protect the rights of the marginalized and prevent the fall of civilization at the hands of a nebulous and unspeakable evil.

Given my actual research interests, which have very little to do with American politics, you can probably guess that this whole thing started with Legend of Zelda. There may be some people reading this essay who might feel tempted to jump to the conclusion that the Zelda series is to blame for fostering an apocalyptic mindset because [insert racist generalization about Japanese people here]. I’m not saying that the Zelda games – or gaming culture and video games in general – aren’t without their problems, but please don’t let that be your take-away point.

I’m also not suggesting that the people on Tumblr who reblogged a post I found upsetting are ignorant. After all, most people on the platform are fully aware of how misinformation spreads, and we rely on a carefully curated grassroots social vetting system that serves as something of a Geiger counter to make sure we’re not getting close to anything radioactive. We’re all doing the best we can, and a few isolated posts from malicious actors aren’t going to hurt anyone.

Rather, what has struck me about this whole mess is how the tendency toward authoritarian thinking transcends political lines. I can’t say whether the Tumblr blogs that were active in spreading inflammatory “social justice” posts in 2018 were real people who ended up gravitating to the far right or the sock puppets of people already involved with far-right groups, and I don’t know who started circulating their posts again in December.

What I do know is that “us vs. them” essentialism is just as appealing to online communities in favor of progressive social justice as it is to online communities that propagate QAnon theories. Because of the way social media algorithms privilege content that evokes “engagement,” this type of thinking can spread far beyond these communities and become normalized even for people who don’t know anything about Wojak memes or video games or Tumblr or 4chan, whether they’re financially precarious retirees or recent college graduates who have just started to understand that they will never be able to pay off their student loans.

The key word here is “normalization,” because this is what makes extremists feel as though they have broad support for what they’re doing. For every one person who creates a social media account solely for the purpose of telling an artist or showrunner that she should kill herself because her content is “problematic,” or for every one person who showed up to the riot in DC on January 6, there are thousands of people in each of their extended communities who are directly supporting their actions online.

I think that, if both young people and older people could envision an actual future for themselves as valued members of society, then perhaps they wouldn’t be so invested in fantasies about destroying society. I know this makes me sound like a moderate apologist, but I’m not advocating for “compromise” or “seeing both sides.” What I’m trying to say is this: If there are multiple generations of people who are unemployed, underemployed, deeply in debt, and one random accident away from complete financial ruin, of course they’re going to be upset and looking for guidance, especially while they’re stuck at home or trapped in “essential worker” jobs during an ongoing pandemic. This is not a controversial statement to make.

Neoliberal capitalism is irreparably broken. So many people wouldn’t be in such a precarious position if it weren’t. Something needs to happen, because people need to be able to live without feeling as though they have to fight each other to survive.

In the meantime, social media corporations need to change their algorithms. It’s unnecessary, undesirable, and impossible to destroy the platforms on which authoritarian and apocalyptic discourses are created and disseminated. That being said, these fringe beliefs should not be as accessible, widespread, and normative as they are.

The individual and social formation of identity and ideology that happens online is real, and it has real consequences. I think it’s high time to start taking this seriously.

It’s True and They Should Say It

(Here’s a link) to the Buzzfeed article if you’re interested. It’s mainly about how people in their twenties and thirties can’t afford to live in cities anymore and feel intense loneliness and anxiety about feeling forced to relocate to the suburbs.

While I completely understand that it’s horrible not to have the agency to choose where you live, and while I understand that it can be emotionally devastating to be torn away from your friend group, I agree with the artist that the specific anxiety concerning “living with your parents” is largely based on an ideology of “independence” that’s socially constructed by a very small subset of people.

I don’t think I’m in a position to comment on whether this is a “white” thing, necessarily, but it’s definitely an American thing. A lot of other cultures, including many cultures in Europe, see the American insistence on single-generation households as not just absurd but actively pathological, and honestly, I tend to agree.

“Representation” in Final Fantasy XVI

I had to block someone on Twitter this week.

To make a short story even shorter: Issues surrounding representation in media and popular culture are very important but extremely complicated, and I’m not interested in decontextualized virtue signaling being used as a weapon to beat down individual members of marginalized communities on social media.

To set the stage: I watched the reveal trailer for Final Fantasy XVI, and I liked it. I liked it a lot, actually.

Seeing as how my PlayStation 4 plays DVD and Blu-ray discs just fine, I probably won’t buy the PlayStation 5 console, but that’s okay. Knowing Square Enix, they’ll probably release the “game” as a movie, an animated miniseries, a novel, a short story collection, a manga, a spin-off manga, a mobile-only trading card game, a series of themed deserts in their Tokyo café, and so on. Maybe I’ll play the actual game, and maybe I’ll engage with it through other media. Given that the project is still in development, this isn’t a decision I’ll have to make anytime soon.

Still, based on the trailer, Final Fantasy XVI looks like a cool game with an intriguing premise. After watching the trailer, I made three tweets about how:

(1) I like the dog,
(2) I like the Dark Souls aesthetic, and
(3) I like how this game seems to be developing the themes of the previous games.

Almost immediately, some random person whom I’ve never interacted with before decided that my positive reaction tweets about a promo trailer would be a good venue to tell me that it’s problematic for me to express appreciation about a game that doesn’t have any female or LGBTQ+ characters.

I also saw this sort of knee-jerk reaction from a few people I follow and respect, and I have to admit that I was surprised.

First of all, this was a four-minute trailer for a game that’s going to come out who knows when. “The next big information reveal is scheduled for 2021,” apparently. Although it seems as if the player will control a solitary male warrior, we don’t really have a lot of information about who the characters are and what their sexual histories and preferences might be.

Second, how dare this person come into Yoshi-P’s house and assume he’s not going to have female and queer characters in this game. Naoki Yoshida is famous in the gaming industry for hiring and promoting female staff members, and he’s been nothing but respectful of the LGBTQ+ communities that have formed within Final Fantasy XIV. All of the (female and queer-identified) translation and localization staff who have worked with him have nothing but good things to say about the creative environments he facilitates.

Third, although I may have once seen myself in Final Fantasy games in a way I didn’t see myself elsewhere, both the franchise and the gaming industry have shifted dramatically during the past ten years, and I think it’s unrealistic and unfair to rely on the four-minute trailer of a mainline Final Fantasy game for validation and representation.

Both as a queer creator (and translator) and as someone who works with and promotes queer creators (and translators), I always get defensive when people say that we don’t exist, or that the work we contribute to large projects is somehow invalid if the final product doesn’t meet certain arbitrary standards of “representation.”

When I look for representation – meaning, when I look for meaningful stories about identity that transcend mere tokenism – big-budget mainstream games are never going to be the first place I look. This is not to say that there aren’t female and queer protagonists in big-budget mainstream games, and this certainly isn’t to say that I wouldn’t like to see more of them. Still, I think it’s much more reasonable to expect a more specific type of “representation” from games created by smaller studios that are more invested in allowing individual voices to be expressed with clarity and distinction than they are in appealing to a broad audience. I’m almost 100% certain that there will be female and queer characters in Final Fantasy XVI, but that’s not why I would (or wouldn’t) play the game.

To me personally, it’s extremely insulting that someone would look at all the amazing and important work done by female and queer creators in the gaming industry, as well as all the powerful representation in both triple-A games and indie titles, and say, essentially, “That’s not good enough because it doesn’t interest me.”

I agree with this person that there should be more female and openly queer characters in big-budget mainstream game franchises. Of course I do. Anyone who has known me for any length of time knows that I’ve been engaging in a PLAYABLE ZELDA 2020 online campaign since at least 2015. Attempting to shame random people on Twitter for being fans of large franchises isn’t going to dismantle systems of inequality, however, nor is denying the existence of the diversity and representation that so many individual creators have fought and sacrificed to make happen.

But I couldn’t say all of this in a Tweet, so I just blocked this person. If nothing else, it’s rude to invade someone’s space for the sole purpose of publicly engaging in performative wokeness, and I don’t have the time to spend on that sort of emotional vampirism.

So I don’t care that the main protagonist in Final Fantasy XVI is probably going to be male. Once the game has been released, I might have more to say about what it does and doesn’t do regarding representation. Until then, I’d much rather devote my limited emotional resources to appreciating games from diverse creators that speak to me in a meaningful way.

Voices Are Not Commodities

I Know I’m Late
https://medium.com/@rebecca.albertalli/i-know-im-late-9b31de339c62

So why do we keep doing this? Why do we, again and again, cross the line between critiquing books and making assumptions about author identities? How are we so aware of invisible marginalization as a hypothetical concept, but so utterly incapable of making space for it in our community?

Let me be perfectly clear: this isn’t how I wanted to come out. This doesn’t feel good or empowering, or even particularly safe. Honestly, I’m doing this because I’ve been scrutinized, subtweeted, mocked, lectured, and invalidated just about every single day for years, and I’m exhausted. And if you think I’m the only closeted or semi-closeted queer author feeling this pressure, you haven’t been paying attention.

And I’m one of the lucky ones! I’m a financially independent adult. I can’t be disowned. I come from a liberal family, I have an enormous network of queer friends and acquaintances, and my livelihood isn’t even remotely at risk. I’m hugely privileged in more ways than I can count. And this was still brutally hard for me. I can’t even imagine what it’s like for other closeted writers, and how unwelcome they must feel in this community.
As someone who was disowned by my family after being outed at fifteen, and as someone who was very recently forced to leave a stable job after disclosing a disability, my position on the matter is clear: Personal identity is complicated, and no one should be made to feel pressured to disclose sensitive personal information in a public venue. This is not social justice; it’s real violence performed against people in vulnerable positions.
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Also relevant:

Social Media Self-Care

During the past few days, I deleted about four hundred posts on Tumblr:

Posts where I reblogged people’s stories, meta, and art with supportive comments and tags, posts of original art and stories and jokes I made for people’s ideas and headcanons, and reblogs of people’s creative projects and commission info.

I applied the same level of attention to weeding my blog on Tumblr that I’ve devoted to developing my island on Animal Crossing, and it was incredibly cathartic.

I don’t need to see a snapshot of myself going out of my way to be kind and friendly to someone who thought it would be a good idea to send me a message asking if they could commission me to drink an entire bottle of NyQuil and pass out with a plastic trash bag over my head, for example.

I was never friends with any of these creeps. It never happened.

For me, the purpose of Tumblr is and always has been to create a small garden of things that make me happy. I scroll through my own Tumblr when I’m stuck in a waiting room, or during some impossibly long train or car ride, or when I’m exhausted but can’t sleep. “Interesting but relaxing” is the vibe I’m going for, and I think I’ve gone a decent job, for the most part. After all, I’m fairly skilled at catering to myself as an audience of one.

I’ve never been comfortable with the expectation to behave like a brand; and, regardless, activity on Tumblr has declined rapidly during the past month or so. I’ve gone from getting well over a thousand notes a day at the beginning of the year to getting less than a hundred a day during the past three weeks, and it only takes me about fifteen minutes to scroll through an entire day’s feed – if I even bother, which I mostly don’t.

What has ultimately come out of my social experience of fandom on Tumblr are lowkey but lasting friendships with professional artists and writers who have mostly moved to Twitter. I understand the value of online anonymity, but I think there are benefits to allowing yourself to be a real and fully-rounded person online. There are also benefits to being able to mute people, as well as being able to choose never to see certain tags and keywords. I’m not saying that Twitter is a good platform, because it’s objectively awful, but it’s become a much easier place to manage the social aspects of fandom.

To be honest, it’s because of Twitter that I no longer think of “fandom” as a discrete area of my life that needs to be contained and concealed as a shameful waste of time. I am a writer who writes reviews and critical essays about media. Sometimes I write fiction and draw comics. This is who I am, and I’ve found it much easier to interact with people when I don’t have to hide aspects of myself. I’ve also found it much easier to pick up the sort of high-quality freelance assignments that enabled me to quit the soul-crushing job that was making me sick.

Maybe it took me a little longer than other people to find my voice and surround myself with a supportive community, but I’m happy I’m here now.

Re: A Golden Mean

Okay, I’ll admit it. There’s one thing Twitter is extremely useful for, and that’s organizing grassroots protest movements. I wish, though…

…and I’m not saying that everything needs to be SERIOUS BUSINESS all (or even most of) the time, because lord knows life is hard and we all need a break, but…

…I wish that conversations about social justice on social media were less about attacking people who like “abusive” fictional characters and more about sharing concrete resources (not to mention specific times and places) for civil disobedience. I’m so fucking scared of mentioning anything even remotely related to race and gender and sexuality and disability in fandom that sometimes I forget how incredibly empowering it feels to actually be a part of a real social movement.

That being said, I’m happy that I’ll be moving to Philadelphia, where community action and organization tends to be easier to access and join in person. I’d like protest to be an aspect of my daily life, not something I can only learn about and join when I get the news that something is happening on Twitter.

As a bizarre side note: This was a weird time to learn, without doubt, that J.K. Rowling does in fact spend time on TERF blogs and forums. Yikes. I hate call-out culture when it’s directed against independent creators in marginal positions, but this is the sort of thing I would in fact like to know.

Karen Would Like Your Attention Please

How ‘Karen’ Became a Coronavirus Villain
https://www.theatlantic.com/technology/archive/2020/05/coronavirus-karen-memes-reddit-twitter-carolyn-goodman/611104/

Amid the coronavirus pandemic, “Karen” has been adopted as a shorthand to call out a vocal minority of middle-aged white women who are opposed to social distancing, out of either ignorance or ruthless self-interest. It’s the latest evolution of a long-standing meme. In The New York Times last year, the writer Sarah Miller described Karens as “the policewomen of all human behavior,” using the example of a suburban white woman who calls the cops on kids’ pool parties. Karens have been mocked for being anti-vaccine and pro–”Can I speak to your manager?” They’re obsessed with banal consumer trends and their personal appearance, and typically criminally misguided, usually loudly and with extreme confidence.

Their defining essence is “entitlement, selfishness, a desire to complain,” according to Heather Suzanne Woods, a meme researcher and professor at Kansas State University. A Karen “demands the world exist according to her standards with little regard for others, and she is willing to risk or demean others to achieve her ends.”

This is a relatively short article, and it’s worth reading to the end. I would say that it goes to a surprising place, but at this point I’m not actually all that surprised to learn that some of the more high-profile Karens on Twitter were manufactured by right-wing content farms.

Technologies of Behavior Modification

The Age of Surveillance Capitalism by Shoshana Zuboff review – we are the pawns
https://www.theguardian.com/books/2019/feb/02/age-of-surveillance-capitalism-shoshana-zuboff-review

While insisting that their technology is too complex to be legislated, there are companies that have poured billions into lobbying against oversight, and while building empires on publicly funded data and the details of our private lives they have repeatedly rejected established norms of societal responsibility and accountability. And what is crucially different about this new form of exploitation and exceptionalism is that beyond merely strip-mining our intimate inner lives, it seeks to shape, direct and control them. Their operations transpose the total control over production pioneered by industrial capitalism to every aspect of everyday life.

I’m not sure I’m up for reading the actual book, which sounds miserably depressing, but this is an interesting review. Two paragraphs are devoted to a blunt deconstruction of Pokémon Go, which is fair.

Even though most of the people (especially artists) I used to follow on Tumblr have moved to Twitter and Instagram, I still feel a bit weird about engaging with those two platforms. Despite its flaws, I appreciate that Tumblr is relatively chaotic and isn’t making money for anyone. Activity on the site has dropped off since the beginning of the year, and I’ll miss it when it’s gone. Also, as much as Discord annoys me for being exclusive, inaccessible, and difficult to use, I’ve found myself spending more time on art and sketch channels during the past few months.

Meanwhile, AO3 remains the Gold Standard of Internet and continues to be my happy place.

Algorithmic Time

The 2010s Broke Our Sense Of Time
https://www.buzzfeednews.com/article/katherinemiller/the-2010s-have-broken-our-sense-of-time

How did everything get so jumbled? Stories about our phones, Instagram, Twitter, Facebook, and the rest often concern Nazis, grifters, scammers, plagiarists, the aesthetes who reject that online life, the famous, the infamous, people who are making a buck, and anyone else who pushes the logic and limits already in place. But what about the rest of us?

The 2000s were a bad decade, full of terrorism, financial ruin, and war. The 2010s were different, somehow more disorienting, full of molten anxiety, racism, and moral horror shows. Maybe this is a reason for the disorientation: Life had run on a certain rhythm of time and logic, and then at a hundred different entry points, that rhythm and that logic shifted a little, sped up, slowed down, or disappeared, until you could barely remember what time it was.

The writer isn’t wrong, but holy hell do all of the flashing GIF images make this article difficult to read. I understand that this is (probably?) the result of an intentional artistic decision to create a format that mimics the experience of having your attention constantly divided between multiple competing demands online, but it works a little too well. The essay is about how having our lives mediated through social media disrupts our memory; and, lo and behold, I can barely remember what I read.

All that being said, I’m planning to cut and paste the text into a document to study later, as what the author is describing mirrors my experience of the past four years almost perfectly.