Although this piece began as an overview of the culture of comic fanzines in Japan, it gradually evolved into a discussion of how English-language fanzines have been impacted by the intense pressures of a creative market that provides neither stability nor opportunities for emerging artists. Here’s an excerpt:
This level of competition in formerly free-for-all online spaces has resulted in the widespread frustration succinctly expressed by @rogvaettr’s tweet. From the perspective of someone who simply enjoys fandom culture and indie publishing, we’re living in a golden age of comics and illustration. For many aspiring artists and writers, however, these glossy fanzine anthologies are another shot of anxiety onto a battlefield already pierced with arrows.
The tensions always implicit in any creative industry have been exacerbated by prolonged economic recession and steeply rising costs of living in urban areas, the combination of which has forced freelancers to take on more work while also maintaining an active social media presence. To many people, the intrusion of professional-level competition into ostensibly amateur fandom spaces feels like a betrayal of the sense of community based on affective attachment that formerly provided a relief from professional pressures and anxieties.
This essay was an enormous undertaking that spanned almost half a year, and I want to acknowledge the support of my brilliant editor Kat Overland. Writing about online discourse is difficult, and Kat helped me make good decisions while also directing me to number of useful resources on indie comics. I should mention that Kat is a lot of fun to follow on social media, and you can find them on Twitter (here). I’m also highly indebted to Masha Zhdanova’s essay “A Brief History of Webcomics: 2010 to Now,” which is an interesting and excellent discussion of webcomics in a transcultural context. You can read the essay on WWAC (here) and follow Masha on Twitter (here). Last but not least, I want to thank Anna Peppard (on Twitter here), who organized the TCAF Academic Symposium and encouraged me to share my initial draft with an amazing group of Comics Studies scholars.