I’m honored to have published an essay on Shelfdust about the gentle anti-capitalist use of cultural nostalgia in the French graphic novel Onibi: Diary of a Yokai Ghost Hunter, which is an autobiographical account of a summer the artists spent in rural northern Japan. When I used this book as a course text in my “Japanese Ghost Stories” class last fall, I was surprised by the warmth of the students’ response, which I suspect is tied to the trend of “analog nostalgia” that seems to be big on social media at the moment. I’d always thought of nostalgia as a reactionary cultural movement, but I have to admit that Onibi presents a welcome challenge to this assumption.
Here’s an excerpt from the beginning of my essay:
Onibi demonstrates a fascination with retro objects and aesthetics, which are presented as a refuge from hustle and productivity. As concerns regarding pressing issues such as unemployment and climate change grow ever more pressing, so too do anxieties concerning the speed and waste demanded by capitalism. I believe that the recent fascination with retro and analog technologies is partially a response to these anxieties. Given that comics have emerged as an increasingly visible and viable space for public discourse, I’d like to take a look at how Brun and Pichard use analog nostalgia to translate local culture into an argument for a break with contemporary capitalism’s insistence on constant growth.
You can read the full piece here:
https://shelfdust.com/2025/10/15/analog-nostalgia-and-gentle-degrowth-in-onibi-diary-of-a-yokai-ghost-hunter/

